"URL of the ad you want us to display for you:"

Your ad page must have its own unique URL, just as a banner image would have. If you have one already, type in the complete URL of your ad page including "http://".

If you don't have an ad page created yet, leave "I don't have one yet" in the blank. Once your account is created, you will be able to login and provide that information when you are ready.

Create your FX ad in accordance with our "FX Ad Page Specifications", upload it to the server where your site is hosted, and enter the URL at your FX Member Admin page where it says "Ad URL". You account will be automatically updated.

"URL where you will place out FX code"

In this blank enter the web site address where you will be displaying FX ads on your site. For maximum exposure of your own ad throughout our network, you can display FX ads on as many pages in your web site as you desire. You can display ads on your home page or on any other pages in your website. If you are displaying ads on multiple pages, just enter one of those pages here.

"Select a style of frameset"

You need to tell us where you want FX ads to appear on your site, just as you would determine the position of a banner. The small blue bar on each diagram indicates the FX ad position. The default position is "A". Style A does not change the appearance of your current page in that the FX ad is positioned to the right of your current content. If you choose A, you will need to make certain your centering????????????? Style B will add the FX ad to the left side of your page and shift your current content to the right. Style C provides for a headmast??????? frame where you would typically put your logo, etc. If your site is not currently set-up with a headmast frame ?????? we recommend you select either A or B or let our support staff help you create the optimum layout for your site.

"Select one category that best describes your site:"

This information is used for targeting ads. Just as you will be able to select specific target categories and exclude specific categories for your ads, other network members select their targets and excluded categories as well.

"Select the site categories you wish to target your ad to:"

The best way to get the most out of your advertising is to reach the market most likely to buy your product/service with your advertising. For example, if you sold baseball cards from your site your ideal "target market" may be the same people who visit sports related sites, or even sites that cater to collectors. So, if your were going to select where you want your ad to be shown, it would be smart to specifically target your FX ad to appear on sports related sites. This is called target marketing. Simply select the target market(s) that most closely matche(s) the target you want your FX ad to reach. You can select more than one target category by holding down the control key and clicking on the categories.

Many marketers also run untargeted advertising on the Internet to cover as broad a market as possible. In this case, you would selected the "Run of Web" category from the Target Categories.

"Select the site categories you do NOT wish to show ads for on your site:"

Just as you may want to target your ad to certain categories, you may also want to exclude certain types of ads from being shown on your site. You may select more than one category by holding down the control key and clicking on the categories.